Faster Deals, Increased Revenue, and Goodbye to the Sales Prevention Department

Friction. Delay. Waste. Ill-will. Shrinking margins. Reduced revenue. Lost deals.

If you are a B2B business, your revenue depends on contracts. If you want to avoid that kind of mess (and revenue drain), then this is the book for you. It shows you how to:

• close contracts faster

• protect your margin

• negotiate better deals

• stop getting beaten up by large banks or procurement departments

• free your sales team to focus on big-ticket deals

• increase sales revenue

Along the way, you will find out how contracts really work, how to be a smarter negotiator, and how to handle lawyers so that you get the maximum bang for your buck.

Do you have to be a lawyer to get the most out of this book? No! You definitely don’t! This book delivers 30+ years of insights from a real sales-side lawyer and – believe me – there aren’t many of those around.

This is insider information – broken down into easy-to-absorb chunks – of a kind that you’ll never get from law school or business school.